Professor and researcher Lluís Codina has published on his blog a quick and accessible guide on how to use the SCImago Media Rankings platform, a database that has become a key research tool for analyzing the online reputation of media outlets internationally.
This ranking offers up-to-date data on the digital performance of media outlets in more than 190 countries, positioning itself as a valuable resource for research related to journalism, communication, and digital audience measurement.
Codina’s new blog post explains, step by step, how to navigate the tool’s interface as well as how to interpret its indicators for academic or professional use. His blog has become a space dedicated to academic dissemination of research methodologies and media studies.
“However, what has been shown is merely the visible part of the true iceberg of structured data that the SMR places at the disposal of researchers, professionals, and media scholars. The possibilities for data exploitation and cross-referencing are, quite literally, unlimited and offer both global and local reach” Codina mentions.
The published guide is an excellent entry point for those who want to explore the potential of SCImago in studying the digital reputation of media outlets, in a context where indicators are increasingly relevant.
The full article can be found at this link: https://www.lluiscodina.com/scimago-media-rankings-media-reputation/
