The Scimago Media Ranking (SMR) provides the foundation for an ambitious research report examining the digital reputation of media outlets across OECD countries, while also exploring its applications in research and teaching—particularly in relation to visibility, media representation, and the circulation of knowledge in digital environments.
The report, titled Scimago Media Rankings 2026. Web reputation of television and international media outlets, has been produced by researchers from Universitat Pompeu Fabra and the University of Barcelona: Diana Bajaña-Cedeño, Pere Freixa, Carlos Lopezosa and Lluís Codina, specialists in digital communication and web visibility analysis, who are responsible for the methodological design, data analysis and interpretation of results .
The study is based on indicators from the Scimago Media Ranking (SMR), drawing on data from the Summer 2025 edition. These indicators assess the digital authority of media outlets through variables such as informational impact, reputation and global reach across digital platforms . Within this framework, the report develops a comparative analysis of the top 50 performing media outlets in the All Media and Television Media categories, as well as the ten highest-ranked outlets in each of the 38 OECD member countries, forming a broad and diverse analytical corpus.
Structured in three main sections, the report first presents a detailed analysis of the web reputation of international media—covering objectives, methodology, results and comparative rankings—alongside recommendations and conclusions . This is followed by a case study focusing on the use of SMR in a doctoral thesis, highlighting its relevance in academic research and training contexts. The final section includes a visual guide to the SMR web platform, designed to support its use in both teaching and research environments.
The report opens with an introductory chapter by journalist and professor Magdalena Trillo-Domínguez, coordinator of the SMR (Scimago Research Metrics) project, which frames the key challenges of today’s media ecosystem and emphasises the value of these indicators as tools for critical analysis and communication education.
Overall, the report highlights the potential of the SMR not only as a system for measuring media digital reputation, but also as a practical resource for advancing research and teaching in the field of communication.
